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Virtual Learning

Trends & Availability for Tropical & Foliage Plants
Tuesday, April 6 at 1PM Central

2021 promises to be a challenging year for sourcing tropical and foliage plants. With heightened consumer demand being drawn through both the retail and the interiorplantscaping sectors of the green industry, it is important to know where the market is going and how to prepare for the future.   In this panel discussion, you will interact with seasoned growers and brokers of tropical and foliage material. The panel will talk about the struggles of keeping up with demand and what interiorscapers and retailers should be prepared...REGISTER HERE

Water Conservation Approaches in Turfgrass Systems
Tuesday, April 6 at 1pm Central

Two different approaches of water conservation will be discussed during this webinar, based on information obtained from two separate research projects at Kansas State University. Project 1: Subsurface drip irrigation is increasingly popular because of its potential for conserving and uniformly distributing water. Project 2: Irrigation strategies typically rely on calendar or evapotranspiration schedules that completely ignore soil moisture. REGISTER HERE

Irrigation Essentials: Basics, Biology and Best Practices for Greenhouse Facilities
Monday, April 12 at 1PM Central

Join the Hawthorne team to learn more about mastering irrigation in greenhouse facilities from speakers Shaye Donald, Field Technician for the Professional Technical Services, and Marisol Camacho, Irrigation Layout and Design Engineer. REGISTER HERE

Plant Benefits or Features: Which Cue is More Effective?
Thursday, April 15 at 12PM Central

Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because they cannot ascertain plant attributes by looking at it. In this session, Dr. Behe will review new research findings from her study looking at which benefits resonate best with which type of consumers. REGISTER HERE

Excavation within the "Tolerance Zone"
Wednesday, April 21 at 8:30am Central

Mike Parilac, President of Planet Underground, will discuss the prevalence of damages within the tolerance zone. Mike will also discuss the practice of blind boring and other misplaced concepts utilized by some excavators when working in close proximity to marked underground infrastructure. REGISTER HERE

How Do I Create the Best Social Content in 2021? 
Wednesday, April 21 at 12PM Central

STOP banging your head against your desk and hoping winning social media content will just *fall* out. It won’t (trust us—we’ve been there). The good news is that there are not one, not two, but three foolproof ways to create innovative content that shines on social. And we’re sharing them with you in an upcoming webinar. The next installment in our Explained 3 Ways series, which breaks down common social media challenges, will show you how to shine on social with innovative content. REGISTER HERE

Safety 101: Safely Securing Loads on Trucks & Trailers
Wednesday, April 28 at 12:30PM Central

Load security is critical to preventing personal injuries and property damage. A little extra care can go a long way! This webinar will look at the key elements of employer safety programs necessary to reduce the risk of these incidents. Steve Hamilton from Berkshire Hathaway Homestate Companies’ Loss Control Department looks forward to presenting this webinar. We’re here to help you focus on safety in 2021! REGISTER HERE

ILASLA Webinars On Demand - ACCESS HERE

Irrigation Professionals - Full Series of Webinars from Hunter - ACCESS HERE

Julie Damage Prevention Toolbox Talks - ACCESS HERE

Webinar Recordings: General Industry Focus

AmericanHort: Womein in Horticulture Interviews - ACCESS RECORDING
Dos and Don'ts of ADA Website Compliance - ACCESS RECORDING

Choose to Grow Forward - ACCESS RECORDING
Communication Through Crisis with Neal GlattACCESS RECORDING
Crisis Management for Small Business Owners - WATCH RECORDING
AmericanHort Webinar: "Rumors of Plant Shortages Have you Wondering How to Plan for 2021"? - WATCH RECORDING
Plant B: 2020 Plant Shortages - WATCH RECORDING

Webinar Recordings: Economy & Financial Focus
Applying for CFAP Assistance: A Focus on the Horticulture Industry Eligibility - ACCESS RECORDING
Understanding the Paycheck Protection Program Loan Forgiveness Process -  ACCESS RECORDING
The PPP Flexibility Act: An Overview of Updated Regulations for PPP Loans - ACCESS RECORDING
PPP Flexibility Act - Understanding Loan Forgiveness - ACCESS RECORDING

Webinar Recordings: Garden Center Focus

Zero-Contact Sales: How to Get Through the Spring Season - ACCESS RECORDING
No-Contact Sales: A Discussion with Garden Center Retailers - ACCESS RECORDING 
Managing COVID-19: Sales and Marketing Tips for the Independent Garden Center - ACCESS RECORDING
2021 Gardening Trends with Katie Dubow - ACCESS RECORDING

Greenhouse: Recorded Webinars & Podcasts

Greenhouse Management: Ask the Experts Virtual Conference (September 2020) - CLICK HERE 
Webinar: Innovative Trends for Greenhouse Structures - CLICK HERE
Webinar: Biocontrol as Your First Line of Defense in Integrated Pest Management (October 2020) - CLICK HERE
Webinar: The Power of the Flower: Botanical Insecticides in Horticulture - CLICK HERE
Ball Seed Tech On Demand YouTube Playlist (greenhouse training videos) - CLICK HERE
Podcast: Holding & Delaying Greenhouse Crops - CLICK HERE
Podcast: Greenhouse Sanitation- CLICK HERE
Podcast: Poinsettia Disease Control - CLICK HERE
Podcast: Poinsettia Insect Control - CLICK HERE

Landscape Podcasts

Social Media Then & Now (What We Got Right & Wrong) [Smarketing Talk S3 E5] - CLICK HERE
Jeffrey Scott Discusses The Future of Landscaping with Economics Dr. Charlie Hall - CLICK HERE
Growing in the Green Industry Podcast - CLICK HERE
NALP Coronavirus Podcasts - CLICK HERE
The Harvest Group - Leaders Sit Down Series - CLICK HERE
Landscape Leadership Smarketing Talk Podcasts - CLICK HERE
Jeffrey Scott Podcast: A Conversation with Frank Mariani, Owner of Mariani Landscape - CLICK HERE
Jeffrey Scott with Shawn Edwards, President of A+ Lawn and Landscape -
CLICK HERE

Dr. Bridget Behe's Connect-2-Consumer Podcasts

Business Lessons only 2020 Could Teach Us - CLICK HERE
Keeping Your Foot on the Digital Gas - CLICK HERE
Know and Grow your Product Portfolio - CLICK HERE
Scenario Planning for 2021 - CLICK HERE
Marketing in Turbulent Times Parts 1 - 4 - CLICK HERE
7 Tips for Gearing Up-Remote or Contactless Sales at the IGC - CLICK HERE
Communicating to Help Retain Customers - CLICK HERE